TRUE
PROFIT
LEADERSHIP
ACCELERATOR
A six-month container for Freedom tier clients committed to growth, awareness, and sustainable impact.
“in a world using ai to replace the human, our goal is to preserve it.”
We believe the future of our industry is not about replacing the human experience—it’s about protecting and elevating it. In a world moving faster than ever, salons remain one of the few places where genuine human connection still thrives. Our mission is to preserve that humanity by cultivating leaders who are resourced, present, and aligned. Because when leaders thrive, they create cultures where both professionals and guests can experience connection, belonging, and transformation.
THE LEADERSHIP
COLLECTIVE
Burnout, overwhelm, and isolation have become far too common among the leaders shaping our industry. This six-month container offers a different path. Designed for a select group of visionary leaders, it creates space to step out of constant doing and into deeper awareness, connection, and alignment. Because sometimes the most powerful way forward isn’t to push harder—it’s to listen more closely.
Rhythms of Connection
Twice monthly 90-minute facilitated calls create a steady rhythm for reflection, connection, and growth. Participants will also have access to two optional Co-Flow sessions each month, offering additional space for support, integration, and meaningful conversation.
Collective Genius
Each month, a featured expert will bring insights and practical tools across leadership, wellness, business growth, AI, compensation strategy, emotional intelligence, and personal wealth—helping you navigate the challenges of modern leadership with greater confidence and clarity.
Release and Renewal
Unlike traditional leadership programs, this container isn’t designed to add more to your plate. Through emergent conversations and peer support, you’ll have a dedicated space to release pressure, process challenges, and discover what wants to emerge next.
FORREST WILSON
Introducing Your Facilitator!
Forrest Wilson is the Founder of Luminous Labs and the host of The Forrest Wilson Experience.
For almost a decade, Forrest has been growing a global community of practitioners who are actively exploring what is possible for human beings and for humanity.
At the heart of his work, Forrest brings a deep love and care for you and where you are in your journey. With deep presence, curiosity, attunement, and humor, Forrest invites you into your deepest and most full Being and Becoming.
People who work with Forrest feel more fulfilled, more deeply at peace, more vibrantly alive, more connected and online, and can laugh more fully at the ridiculousness of what is.
Forrest has a deep passion for where the mystical meets the practical. He focuses on enlightened conduct, embodiment, and walking through the world as a living expression of what we care about the most.
Forrest will be the first to tell you he is not perfect, and still struggles in many ways. He is grateful to be in this evolutionary journey alongside you.
CARI LOVELAND
Co-Instructor
As VP of Marketing for True Profit Salons, Cari leads brand growth and strategic partnerships across the beauty space. Outside of work, she’s an entrepreneur at heart who finds her greatest joy in homemaking and motherhood.
After over a decade in bedside, travel, and hospice nursing, Cari transitioned into business and now works remotely as a marketing and strategic growth specialist. She brings strong sales experience and leadership to her work and is passionate about building meaningful relationships within the industry.
When she isn’t in mom mode, Cari enjoys connecting with people around the world in healing and growth-centered spaces, building businesses that serve humanity, and traveling with her family.
Contributor Spotlights