Ross Loveland

Meet Ross

Founder of True Profits Salons


Ross Loveland started True Profit Salons on the belief that beauty businesses provide a tremendous amount of good to our communities. But that, unfortunately, far too many beauty business owners are struggling and aren’t getting the rewards they deserve for the good they do.

Fun Fact: Ross has lived abroad for 7 years of his life! 6 in Europe and 1 in South America.

Meet Christine

Profit Advisor

Christine

A southern Texas girl, Christine has both bachelor's and master's degrees in Accounting. That, combined with her customer service experience, allows her to guide True Profit Salons clients to new levels of profitability!

Fun Fact: While in college, Christine starred on tour as the Pulitzer Prize-winning journalist & activist, Ida B. Wells.

Meet Alexandra

Profit Advisor

Alexandra grew up in New York, graduated with a Bachelor's Degree in Accounting from the University of Delaware and now lives on Nantucket Island, MA. Her attention to detail and love for building customer relationships allow her to help True Profit Salon clients reach their full potential.

Fun Fact: Alexandra loves to spend her spare time crocheting!

Meet Erika

Profit Advisor

Erika loves the beauty industry. She has a background in cosmetology and uses her knowledge and customer service experience to help True Profit Salon clients exceed their financial goals.

Fun Fact: In Her leisure hours, she immerses herself in the realm of literature, dedicating significant time to reading and crafting poetry!

Meet Julie

Profit Advisor

Julie lives in Idaho and is a retired homeschool mom of 15 years. She re-entered the workforce during Covid. She is people-centric and loves helping them level up in many areas. She is excited to bring this skillset to our team and clients.

Fun Fact: Julie sings and plays the piano. She is also an avid researcher of anything online her family and friends need.

Meet Josh

Profit Advisor

Josh is a service-oriented individual who takes pride in volunteering

and giving back to the community. Passionate about seeing others succeed in both life and business, he brings this dedication into his work, ensuring that business owners can focus on their passions while maintaining solid financial health.

Fun Fact: He enjoys any outdoor activity, making the most of nature's offerings!

Meet James

Profit Advisor

Raised in Texas; James has nearly 20 years of experience in client relations and customer service.
This experience has helped me deliver a world-class experience to my clients.

Fun Fact: Jame's a huge movie buff who enjoys laying back and watching a good film during his downtime, and Halloween is his favorite holiday.

Meet Cari

Outreach and Engagement

When she isn’t generating leads and closing deals Cari enjoys all things homemaking and being a boy mom very most. After a decade of bedside, travel and hospice nursing, Cari has chosen to step away from hospitals and work remotely.

Fun Fact: Cari grew up playing volleyball all over the country and competed at the national level.

Meet Mary

Administrative Director

Mary has a robust engineering background, is a goal-driven Administrative Director with a strong emphasis on fostering company prosperity and expansion.

Committed to enhancing and streamlining business operations.

Fun Fact: In Her leisure hours, she immerses herself in the realm of literature, dedicating significant time to reading and crafting poetry!

We can help you to . . .

Gain financial clarity

Finally understand where your business is at, where you’re strong and where you can improve.

Create and follow a plan

It can be hard to know where to start. We will help you create a road map to make your salon more successful than ever.

Reap the rewards

Beauty business owners do so much good in the world and you deserve to be rewarded for it. Increased pay, more time off, regular bonuses.

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