Ross Loveland

Meet Ross

Founder of True Profits Salons


Ross Loveland started True Profit Salons on the belief that beauty businesses provide a tremendous amount of good to our communities. But that, unfortunately, far too many beauty business owners are struggling and aren’t getting the rewards they deserve for the good they do.

Fun Fact: Ross has lived abroad for 7 years of his life! 6 in Europe and 1 in South America.

Meet Erika

Profit Advisor

Christine

Erika loves the beauty industry. She has a background in cosmetology and uses her knowledge and customer service experience to help True Profit Salon clients exceed their financial goals.

Fun Fact: In Her leisure hours, she immerses herself in the realm of literature, dedicating significant time to reading and crafting poetry!

Meet Alexandra

Profit Advisor

Alexandra grew up in New York, graduated with a Bachelor's Degree in Accounting from the University of Delaware and now lives on Nantucket Island, MA. Her attention to detail and love for building customer relationships allow her to help True Profit Salon clients reach their full potential.

Fun Fact: Alexandra loves to spend her spare time crocheting!

Meet Josh

Profit Advisor

Josh is a service-oriented individual who takes pride in volunteering

and giving back to the community. Passionate about seeing others succeed in both life and business, he brings this dedication into his work, ensuring that business owners can focus on their passions while maintaining solid financial health.

Fun Fact: He enjoys any outdoor activity, making the most of nature's offerings!

Meet Julie

Profit Advisor

Julie lives in Idaho and is a retired homeschool mom of 15 years. She re-entered the workforce during Covid. She is people-centric and loves helping them level up in many areas. She is excited to bring this skillset to our team and clients.

Fun Fact: Julie sings and plays the piano. She is also an avid researcher of anything online her family and friends need.

Meet Pamela

Profit Advisor

Pamela's background in small business accounting and operations

combined with her experience as a stylist in New York City brings a

well rounded skill set which allows her to help True Profit Salon

clients streamline their financial processes and build sustainable,

growth-driven businesses.

Fun Fact: Pamela is a self-taught fine artist!

Meet Patrick

Profit Advisor

Patrick is a seasoned financial executive with over 15 years of experience, including a decade as a CFO. He specializes in corporate finance, strategic planning, and risk management, helping businesses drive growth and make informed financial decisions. He holds national financial licenses, including the Series 7 and 66, as well as certifications from the College for Financial Planning (CRPC®, APMA®, AWMA®, SE-AWMA™).

Fun Fact: When he’s not analyzing financials, Patrick enjoys life in Charlotte, NC, with his wife, Meredith, and their snuggly King Cavalier, Tucker.

Meet Cari

Outreach and Engagement

When she isn’t generating leads and closing deals Cari enjoys all things homemaking and being a boy mom very most. After a decade of bedside, travel and hospice nursing, Cari has chosen to step away from hospitals and work remotely.

Fun Fact: Cari grew up playing volleyball all over the country and competed at the national level.

Meet Mary

Administrative Director

Mary has a robust engineering background, is a goal-driven Administrative Director with a strong emphasis on fostering company prosperity and expansion.

Committed to enhancing and streamlining business operations.

Fun Fact: In Her leisure hours, she immerses herself in the realm of literature, dedicating significant time to reading and crafting poetry!

Meet Lauren

Content Creation

Lauren is majoring in social media marketing and loves to document her life! In her free time she loves to cook, thrift, and spend time with her family!

Fun Fact: Lauren grew up in Alaska!

Meet Victoria J. Blaine

Tax Specialist

Victoria J. Blaine brings over 35 years of expertise in tax and financial services to True Profit Salons, where she leads the newly established Tax Department. As an Enrolled Agent, Victoria has built a reputation for excellence in tax strategy, compliance, and representation, having successfully served thousands of clients, including entrepreneurs and small business owners, throughout her career.

Her deep understanding of the beauty industry’s unique financial needs, combined with her passion for financial literacy and growth, makes her an invaluable resource for salon professionals seeking to achieve long-term success.

We can help you to . . .

Gain financial clarity

Finally understand where your business is at, where you’re strong and where you can improve.

Create and follow a plan

It can be hard to know where to start. We will help you create a road map to make your salon more successful than ever.

Reap the rewards

Beauty business owners do so much good in the world and you deserve to be rewarded for it. Increased pay, more time off, regular bonuses.